It is not mandatory for cosmetic manufacturers to have FDA approval for cosmetic labeling before their products go on the market. This makes it easier for them to release their products with the respective claims, especially because FDA too does not have any official list of accepted or approved claims for cosmetic products. However, there are some limits that apply to the claims made in cosmetic labeling.
The law states that, all kind of information that appears along with the cosmetic labeling, including product-related claims, has to be true and genuine, and never misleading to the users. Moreover, if a cosmetic product appears with claims for treatment or prevention of a disease, or affects any kind of bodily function or structure, including skin, then the product would be treated as drug, as per the definition of the FDA’s law, and hence, the product in question needs to meet the requirements for drugs, even if the appearance of the product is affected.
Since the USFDA has not been empowered with the authority of approving claims before the cosmetic products hit the market, it is not uncommon to find products in which one might find claims going beyond what the cosmetic law permits.
However, the United States Food and Drug Administration authority monitors and controls the standards of all kinds of cosmetics available in the market, and one can take actions against manufacturers that have been found breaking the laws. FDA has been issuing warning letters to cosmetic companies from time to time that have been found making unapproved drug claims for such products that have been marketed as cosmetics.
In this context, it is also important to know that while the Food and Drug Administration is responsible for regulating claims related to cosmetic labeling, the Federal Trade Commission has been entitled with the authority to regulate claims related to advertising of such products.
No matter how much claims the cosmetic companies make, or whether the claims sound to be promising too much, the general awareness of the consumers is important before they move on to buy any kind of cosmetics being influenced by such claims. In general, the consumers need to keep a few basic points in mind which would help them differentiate between products by themselves: